Market research and marketing strategy for professional-services businesses

We find out what your buyers say about the problem you solve, test which of their words get a response in ads, and hand you a written report and marketing playbook built on what the tests showed.

What you get

A research report. What your market says about the problem you solve, in their own words, collected from the places they talk about it online: forums, reviews and social media.

Message tests. We run the strongest lines as ads to your market, from our own ad accounts, and measure which ones people respond to.

A marketing playbook. Which messages to use in your ads, on your pages and on sales calls, based on the test results.

Who it's for

Owners of small professional-services businesses in the US and Canada: consultants, agencies and other firms that sell their expertise.

How an engagement works

1. A call. We talk through your business and whether research is the right next step.
2. Your invoice. It sets out what's included, the price and when payment is due.
3. Payment, by bank transfer or on our payment provider's secure page.
4. Intake. You answer a short set of questions about your business, your buyers and your offer.
5. Delivery. A standard engagement is delivered within 10 days of your intake. Larger engagements, with more rounds of testing, run up to 90 days.

Price

Engagements start at US$5,000. All prices are in US dollars, and your invoice sets out the exact price and scope before any work starts.

Payment and refunds

You pay by bank transfer or on our payment provider's secure page. We never ask for card or bank details on this website or by email.

Refunds: you can cancel by email for a full refund before work begins. Once work has begun, payments are non-refundable. The full terms are in our Terms of Use.

What we don't promise

We don't guarantee sales, leads or revenue. The tests show which messages your market responds to. What your own marketing earns depends on your offer and how you use the findings.

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